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Increase sales substantially without breaking the bank—proven, low-cost techniques for successfully marketing your businessIn this groundbreaking guide to restaurant marketing, expert Bill Marvin demonstrates that success doesn't come from beating the competition, it comes from pleasing your guests. He shows you how to work from the inside out—to build on your strengths and to take advantage of intrinsic advantages you didn't even know you had. He also suggests dozens of successful, low-cost techniques for mining the most precious resource at your disposal—your existing customer base. Among other valuable lessons, you'll learn how to: Educate your guests about why... [Read More]

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Heatherr Jumah helps local business owners build an effective online presence and generate leads using the Internet.

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Déjà Vu. Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the "new normal." New and different marketing techniques are needed for you to remain competitive and to stay in business. This new landscape is very complex: • Facebook, LinkedIn, and Twitter have replaced the water cooler as the customer... [Read More]

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Companies in the information technology (IT) field -- software, hardware, and networking suppliers -- have a natural affinity for the Internet. This book is how-to-guide filled with proven strategies, tactics, and tips devoted strictlly to the IT industry's Internet marketing needs. Topics discussed include making the most of the company Web site, using search tools and newsgroups for promotion, on-line and off-line marketing, and more. Case studies make this book an interesting as well as essential read for managers.

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So You'd Like to Become An Amazon Bestseller!Don't wait. Publishing insider and Outskirts Press CEO Brent Sampson reveals revolutionary advice guaranteed to increase your book sales on Amazon. Learn the powerful secrets used by successful Amazon authors every day. This informative and practical "how-to" guide shares new techniques that are proven to work.Solutions Revealed!Discover step-by-step methods for improving your exposure on Amazon and increasing your authority.Secrets Exposed!Increase your profitability by learning the secrets to short-discounting Amazon with just twenty percent.Success Discovered!Learn top-secret tactics that earn authors tens-of-thousands of dollars in royalties every month.Amazon ApprovedFind, understand, and control every Amazon possibility... [Read More]

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Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.

Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:

• Planning the Battle--and Choosing the Right Tactics
• eMarketing, Digital Media/Social Networking
• Grand Opening/Reopening and Holidays
• Four Walls Marketing
• Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
• Marketing Measurement

No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.

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Déjà Vu. Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the "new normal." New and different marketing techniques are needed for you to remain competitive and to stay in business. This new landscape is very complex: • Facebook, LinkedIn, and Twitter have replaced the water cooler as the customer... [Read More]

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What can 'we' do to help our companies survive this economy? Based on over 30 years of business experience globally, this book is offered in the spirit of providing insight, guidance, and stimulation to help you generate ideas that will help your firm survive a tough market, hopefully thriving when the market gets better. Each chapter highlights several concepts designed to stimulate thought and action. We also weave in examples from our own experiences that reinforce key points. While some of the concepts are pretty straight forward - i.e. you will... [Read More]

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