Hotel and Motel Sales, Marketing and Promotion: Strategies To Impact Revenue and Increase Occupancy
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INCREASE OCCUPANCY, AVERAGE RATE AND REVENUE! A step by step promotional guide for every lodging property operator. Dramatically increase your revenue by applying the principles of this book. Today's rapidly changing tourist environment is creating many exciting opportunities for the small lodging property operator. However, many of these operators are finding it difficult to choose appropriate marketing strategies they can afford, at the same time impacting their bottom line. Hotel & Motel Sales, Marketing & Promotion wades through the complexities of filling guest rooms and helps to set any lodging property... [Read More]
Act Like a Sales Pro: How to Command the Business Stage and Dramatically Increase Your Sales with Proven Acting Techniques
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Act Like a Sales Pro was a finalist for TOP SALES AND MARKETING BOOK OF 2011 and featured on the cover of Ken Blanchard's Sales and Service Excellence Magazine and Julie Hansen's articles have appeared across the globe.Acting is the ultimate form of persuasion. Now you can learn the methods that great actors use to engage and inspire clients and win more sales than you dreamed possible! Act Like a Sales Pro shows you how acting and improv skills can enhance your own selling style, make you stand out in an increasingly competitive marketplace, and create a memorable buying experience. Easy-to-follow steps,... [Read More]
How to Get Your Competition Fired (Without Saying Anything Bad About Them): Using The Wedge to Increase Your Sales
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A six-step plan for driving a wedge between the competition and the customerFor sales people, convincing a potential customer to choose them over the competition is no easy task, and especially when the competition already has the account. Finally, How to Get Your Competition Fired shows readers a proven system for breaking the relationship between the competition and the customer. Randy Schwantz's method, The Wedge(r), includes a six-step plan that drives a "wedge" between the competition and the customer. He shows how to reveal the competition's shortcomings without seeming to, letting prospects decide independently to dump their current provider, exclude... [Read More]
Total Quality Project Management for the Design Firm: How to Improve Quality, Increase Sales, and Reduce Costs
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Staying Small Successfully A Guide for Architects, Engineers, and Design Professionals Frank A. Stasiowski Today's design professional with entrepreneurial ambitions often has in mind a small firm. Written by a veteran architect and consultant, here is a clear, detailed road map to setting up a small business or guiding an existing one to success. Using miniprofiles of several small successful design firms, the author pinpoints exactly what's made them flourish. In a step-by-step format, he describes the six elements of the strategic planning process, tips on doubling average profit levels, building a loyal clientele, making your company a magnet for... [Read More]

How to Increase Your Sales

How to Increase Your Sales
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Increase your sales is a collection of works from master salesman and sales managers from across the globe. Your sales are bound to go up with this classic reborn. Everything is covered from openings, closes , qualifying, talking the customers language, supply and referrals. Learn from the old masters how you can increase your sales .
42 Rules to Increase Sales Effectiveness: A Practical Guidebook for Sales Reps, Sales Managers and Anyone Looking to Improve their Selling Skills
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We all sell everyday. Sales professionals consciously look for ways to hone their skills. Some of you may not be aware that the disciplines and fundamentals of sales can impact your own personal effectiveness. Whether your are a professional enterprise salesperson, CEO, consultant, venture capitalist, engineer, teacher, student or aspiring up-and-comer, you should know the language and tools of selling in today's market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to sales effectiveness to 42 rules of successful salesmanship. These rules apply to all selling... [Read More]
Finding the Sticking Point: Increase Sales by Transforming Customer Resistance into Customer Engagement
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“Brady Wilson is the expert on releasing intelligent energy and energizing your customers.” — BRIAN STEVENSON, Senior Vice President, Sales & Marketing, LaserNetworks Inc. This brief, incisive, and entertaining book will take you to that place where sales are made with energy and flow. Finding the Sticking Point shows you how to converse with your customers in ways that help you: Find the point of resistance to a sale in your customer Detect its connection to your cutomer’s emotional needs and energizers. Build a relationship based on trust... [Read More]
Video Strategies To Help Sales: Improve Sales And Increase Revenue By Boosting Your Online Marketing Strategy With Business Videos That Increase Conversion Rates
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Using videos for business is now an essential strategy for an effective marketing mix. Fact is, very few online marketing plans can be effective without the use of video. Videos are very interactive. So it is a very powerful way to develop your brand. Videos are cost-effective solutions. Video tools for basic video production are readily available and well within the means of any small business marketing budget. Videos are very easy to make. Filming, editing and promoting require very little tech stuff and with enough study it... [Read More]
The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale
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In The Prime Solution, author Jeff Thull presents sellers with the integrated, cross-functional approach required to develop and deliver compelling whole solutions, and profit in today’s complex B2B environment. The Prime Solution leads B2B sellers through major components of the value promise system—the creation, marketing, selling, implementing, and measurement of whole solutions, or prime solutions—that fully deliver on their promise to customers. The Prime Solution shows sellers how to turn value fulfillment into a core competency, because they’ve helped customers understand and achieve the full value of the products and services they’ve purchased. The power of this model rests in... [Read More]
Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget
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Increase sales substantially without breaking the bank—proven, low-cost techniques for successfully marketing your businessIn this groundbreaking guide to restaurant marketing, expert Bill Marvin demonstrates that success doesn't come from beating the competition, it comes from pleasing your guests. He shows you how to work from the inside out—to build on your strengths and to take advantage of intrinsic advantages you didn't even know you had. He also suggests dozens of successful, low-cost techniques for mining the most precious resource at your disposal—your existing customer base. Among other valuable lessons, you'll learn how to: Educate your guests about why... [Read More]

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