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Increasing Hits and Selling More on Your Web Site
 
Manufacturer: John Wiley & Sons
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List Price: $29.99
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Product Description

Do your best customers know where to find you?

It can get pretty lonely out in cyberspace if nobody knows you're there. That's why this book gives you detailed, hands-on techniques for dramatically increasing the number of people who visit your site and special tactics for turning them into paying customers who come back for more. You'll get proven methods that have helped both small companies and large corporations increase the effectiveness of their Web sites.

Written especially for entrepreneurs, corporate marketing managers, small business owners, and consultants, this valuable guide gives you rare tips and tricks you need to know to make your site a commercial success.

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Customer Reviews

Still Required Reading
 
Review Date: October 21, 1999
Reviewer: ,
I still tell everyone I know to read this, except my clients--I want them to hire me instead of using it themselves. True, some of the links no longer work, but there is at least one great idea on almost every page of this book, any one of which could make the book pay for itself a hundred times over.
Good ideas but too far out of date to be really useful
 
Review Date: September 9, 1999
Reviewer: ,
Lots of good ideas to follow up on but it is now so far out of date its usefulness is dramatically reduced. Many of the web sites it discusses don't exist anymore, others now charge for services the author states are free. Indeed, the author's own web site, which he promises will provide updates, no longer exists. Given how out of date it is, the book should be sold at half the list price. I feel ripped off.
Excellent advice for new businesses on the web
 
Review Date: July 24, 1999
Reviewer: ,
This book is full of practical advice for businesses who are new to the internet.The author has obviously had considerable experience of helping to establish web sites.If you only want one book about internet marketing , this is the one I would recommend.my only reservation about this book is that it is two years old and some of the web sites mentioned in it no longer exist.
A Most Interesting Book
 
Review Date: October 30, 1998
Reviewer: ,
Not the first that I have read on the subject but certainly the best. I now refer the book as being the one to buy if you're only going to buy a single book on Web marketing.
A load of bunk that didn't help at all!
 
Review Date: September 2, 1997
Reviewer: ,
This book is supposed to be about what? Increasing hits and selling? Yeah right. My hits didn't budge and I followed what the author discusses to the letter

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