Just over a week back the IM forums all over the new came alive with screams of panic due to Google terminating many accounts of what appeared to be legitimized users.

The reasons???

Well we will only speculate but it seems that accounts that promoted email zip submits and get rich quick schemes appeared to get a massive percentage of the punishment and it is too much of a coincidence that the new FTC regulations came into effect round the same time.

The brutal thing of this complete thing is the sheer irony of why Google is doing it. Theyare saying it is for helping to create a better user experience for their surfers which is cool but kicking the people that actually pay the bills in the face is creating a pretty shitty user experience from my standpoint. I mean Iam cool with an account getting terminated so long as there is a clear explanation but Google is announcing nothing.

The user experiance for the advertiser is pretty much thanks for all of the money you gave me but screw off now we donot like you.

So what are you to do. Give up?

Firstly the motto I use is

KEEP MOVING FORWARD!

What is your goal is it to spend $100000 on Adwords?

Im thinking not.

Is it to have the most effective converting adwords campaign possible?

Mmmm again probably not.

If you’re like me, your goal is to make a particular sum of money and there are still loads of ways to do it and you just need to relax and figure out which you want to use.

Yes you can keep paying for traffic, there are many other PPC networks that work very well and you can do media buys, PPV and more but why continue just paying for one time traffic?

Didn’t this recent slap prove to you that once your paid source dies so does your traffic INSTANTLY!

This is the reason why I really love SEO and organic traffic generation.

The final analysis is it isn’t adwords or media buys that make you money its traffic and I absolutely kick ass at getting traffic from search engines and the social web. The reason why I kick ass is … Continue reading Google Adwords Account Slap.

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