Web Business Bootcamp: Hands-on Internet Lessons for Managers, Entrepreneurs, and Professionals, with active table of contents
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Product Description
You’re in basic training for the battle of your life. Your mission is to keep your cmopany alive and to help it move forward quickly in unfamiliar territory. You must master the tools and techniques needed to serve customers and beat the competition int he strange and potentially hostile online business environment. This no-nonsense, tip-driven guide targets key activities that anyone can perform to truly achieve online business success. Internet marketing pioneer Richared Seltzer gets managers out of the boardroom and into the trenches for crucial hands-on Web experience — which provides insight into how to win on the e-commerce battlefield. He also helps entrepreneurs develop a viable business model without depending on high-priced design services and consultants, as well as gives techn-oriented professionals a broad business perspective for tackling new online responsibilities.
Originally published in 2002, this book provides a pioneer’s view of the potential of the Internet for business, with timeless principles that you could benefit from today.
Chapters include: Welcome to the Land of the Free; The Value of Anonymity: Privacy and Masquerade; Make YourOwn Web Pages on Your PC, Assemble Your Pages to Form a Web Site; Let People Know That You’re There; How to Improve Your Web Site; Building Your Audience with Online Interaction; Bulding Relationships with Customers: What you Can Learn from Selling at Auctions; What to Do With an Audience and What Else to Do with Your Content; Going Global; Experimenting with Futures; and The Future of Business on the Internet.
Richard Seltzer’s published works include: “The Name of Hero” (historical novel, Tarcher/Houghton Mifflin), “Ethiopia Through Russian Eyes” (translation from the Russian, Red Sea/Africa World Press), “The Lizard of Oz” (satiric fantasy, B&R Samizdat Express), and “Now and Then and Other Tales from Ome” (children’s stories, B&R Samizdat Express), and four books about doing business over the Internet. Now a publisher of book collections on CD and DVD, he worked for Digital/Compaq for 19 years, most recently as “Internet Evangelist.” He graduated from Yale, with a major in English, and got an MA from the U. of Mass. at Amherst in Comparative Literature (French, Russian, and German). At Yale, he had creative writing courses with Robert Penn Warren and Joseph Heller.
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Web Business Bootcamp: Hands-on Internet Lessons for Managers, Entrepreneurs, and Professionals, with active table of contents
You’re in basic training for the battle of your life. Your mission is to keep your cmopany alive and to help it move forward quickly in unfamiliar territory. You must master the tools and techniques needed to serve customers and beat the competition int he strange and potentially hostile online business environment. This no-nonsense, tip-driven guide targets key activities that anyone can perform to truly achieve online business success. Internet marketing pioneer Richared Seltzer gets managers out of the boardroom and into the trenches for crucial hands-on Web experience — which provides insight into how to win on the e-commerce battlefield. He also helps entrepreneurs develop a viable business model without depending on high-priced design services and consultants, as well as gives techn-oriented professionals a broad business perspective for tackling new online responsibilities.
Originally published in 2002, this book provides a pioneer’s view of the potential of the Internet for business, with timeless principles that you could benefit from today.
Chapters include: Welcome to the Land of the Free; The Value of Anonymity: Privacy and Masquerade; Make YourOwn Web Pages on Your PC, Assemble Your Pages to Form a Web Site; Let People Know That You’re There; How to Improve Your Web Site; Building Your Audience with Online Interaction; Bulding Relationships with Customers: What you Can Learn from Selling at Auctions; What to Do With an Audience and What Else to Do with Your Content; Going Global; Experimenting with Futures; and The Future of Business on the Internet.
Richard Seltzer’s published works include: “The Name of Hero” (historical novel, Tarcher/Houghton Mifflin), “Ethiopia Through Russian Eyes” (translation from the Russian, Red Sea/Africa World Press), “The Lizard of Oz” (satiric fantasy, B&R Samizdat Express), and “Now and Then and Other Tales from Ome” (children’s stories, B&R Samizdat Express), and four books about doing business over the Internet. Now a publisher of book collections on CD and DVD, he worked for Digital/Compaq for 19 years, most recently as “Internet Evangelist.” He graduated from Yale, with a major in English, and got an MA from the U. of Mass. at Amherst in Comparative Literature (French, Russian, and German). At Yale, he had creative writing courses with Robert Penn Warren and Joseph Heller.
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