| Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses. Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers. Based on painstaking research into women's experiences and perceptions, Don't Think Pink reveals: * How generational history, culture, life stages, and daily realities influence a woman's buying mind * How the manner in which women buy is more critical than what's being sold * How listening to women earlier and more often leads to more powerful strategies * How to use the Internet and other technology -- both in market research and during the buying process -- to gain a greater understanding of female consumers * How to gain a bigger share of the awesome purchasing power of women There's no question that women buy. Don't Think Pinkexplains what drives their buying decisions, and how businesses can capitalize on this enormous (and evergreen) market. |
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 So obvious, even a GEICO caveman would know it.... |
| Review Date: July 9, 2009 |
| Reviewer: Rebecca Clement, Philadelphia, PA |
This is another one of those books that tries to repackage common sense and sell it as some ground-breaking perspective. The authors of "Don't Think Pink" go to great lengths about how the purchasing power, buying patterns and influence of women have changed and how what may have worked in the past may not resonate with that market segment. Shocker. Honestly, what 21st century marketer "thinks pink" and really believes they can successfully connect with 52% of the population by pigeon-holing that entire female demographic into a pink-hearts-and-flowery-marketing motif? No Post-ERA-red-bloodied-executive can afford to hold such powder-puff-gender-biased views. While the authors spend a lot of time telling the reader all the female-centric marketing no-no's you know you shouldn't do, they do a solid 180 degree turn and ultimately save the book by offering meaningful solutions to engage and build relationships with this influential customer base. But any marketer who needs to read this book for that insight might want to consider a new career path - something more suited to their skills, such as a caveman.
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Great book that helps one think...
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| Review Date: March 3, 2009 |
| Reviewer: Daryl D. Phillips, Nashville, TN United States |
| It not only encourages thinking like a woman, but also thinking like your customer does when she... or he... makes the purchase decision. |
Bland book with some useful information
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| Review Date: October 5, 2008 |
| Reviewer: Loren Woirhaye, Easthampton, Massachusetts - Los Angeles, California |
I started reading this book and was bored
out of my skull fro about 40 pages. I thought
it was shallow and no more informative than
a magazine article.
I'm still not sure the material in here is book-worthy,
but I guess that's true of a lot of business books -
thin premises bulked up for publishing.
Not that it's bad or I didn't learn anything. Actually
I resented my boredom so I went back and started
"genius reading" it - a speed-reading method. In this
way I was able to tear through it fairly quickly
and extract some useful nuggets - perhaps affirming
stuff I already had guessed at but useful nevertheless.
I don't read a lot of market research books - so compared
to others perhaps this one is a star. I get the feeling
that this book was really written so junior executives
could use it as ammunition in the boardroom to get their
ideas through to a management with antiquated notions
of women's buying behavior.
The treatment of generational distinctions was helpful...
generation X (I'm part of it) and generation Y (the kids
today) are both comfortable with technology but the
younger generation is expects a crazy level of catering
to their tastes and whims... they are accustomed to instant
gratification in a way no group of people aside from
the extremely wealthy ever has been. That's an insight
worth keeping - and it goes across gender boundaries so
it applies to young men as well.
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Excellent Perspective for All Marketers
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| Review Date: December 28, 2006 |
| Reviewer: James Nichol, Upper Midwest, USA |
It is an honor to review this book from a male's perspective. In my opinion it's more important for men to read, hear and understand these distinctions. The marketplace as explained in Don't Think Pink is what most marketers need to consider. I found it helpful in relating our products to women and men after the first read.
What "Men are from Mars, Women are from Venus" did for the conversations in personal relationships "Don't Think Pink" does for business language. I highly recommend this book for anyone in sales, marketing, product development, advertising and management in any organization that is attempting to connect with the primary buyers.
PS. I first read the book about 18 months ago and had my fair share of revelations and just read it again and it surprised me how much more I took away. I'll let you know what I think of their next book guys.
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Solid Advice on All Types of Women Shoppers
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| Review Date: March 5, 2006 |
| Reviewer: Dr. Phyllis Bell Miller, Mississippi State, MS (Starkville, MS) United States |
| This book provides a thorough analysis of women shoppers, including those of all ethnic, age, geographic, educational, and socio-economic groups and marital statuses. It gives solid, workable advice on how to attract today's saavy, busy, informed, educated, female customers. It also tells how to help others in the company to overcome outdated, stereotypical thinking about female consumers. I may use this book along with Why We Buy as a text in my visual merchandising course. |
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